“Up to 70% off Mulberry” is the kind of headline that gets forwarded in group chats, and every few months it does the rounds again when a new sample sale gets announced. If you’re a man who’s been eyeing an Antony or a briefcase at full price, it sounds like the moment to move. It’s worth knowing exactly what you’d be walking into before you book a slot — because the sale itself, and the stock inside it, aren’t built with you as the primary customer.
What the Sale Actually Is
Mulberry doesn’t run its own outlet clearance — the sample sales are hosted by Showcase, a private members’ sample-sale platform that periodically takes over its Regent Street, St James’s store for a handful of designer brands. It’s not a permanent Mulberry fixture; it’s a recurring guest slot, typically running a few times a year across four-day blocks with strict timed entry.
The mechanics are the same each time: free membership to book at all, a token £2 entry fee that goes to charity, card payments only, and all sales final — no exchanges, no refunds. VIP and Priority Showcase members get first access to whatever’s best, which by the time general admission opens has usually thinned out. Arrive within your booked window or you risk losing the slot entirely. None of this is a complaint — it’s simply the format, and it matters because it shapes what’s left on the rails by the time a general-admission ticket gets you through the door.
The Stock Skews Women’s — Noticeably
This is the part that matters most if you’re going in for menswear specifically. Every piece of marketing around these sales — Showcase’s own event page, the coverage sites that write them up each time — leads with the Alexa, the Bayswater, the Lily. Those are Mulberry’s three most recognisable bags, and all three are women’s. One outlet covering the March 2026 edition tagged its write-up “womenswear” and didn’t mention menswear once. The Antony, Mulberry’s signature men’s messenger, doesn’t feature in any of the promotional material we could find for these events.
That doesn’t mean there’s zero men’s stock on the day — briefcases, wash bags and small leather goods do turn up, because these are samples and overstock clearances rather than a curated capsule. But you should expect womenswear to dominate the rails, with men’s pieces as a secondary, unpredictable category rather than the headline draw. If your goal is a specific bag in a specific colourway, the odds are against you before you’ve booked a ticket.
Why Mulberry Has Incentive to Clear Stock Right Now
There’s a business context worth knowing here too, covered in more depth in our Mulberry brand profile. Mulberry Group is publicly listed and has been mid-turnaround: a pre-tax loss of £32.2m for the year to March 2025 narrowed to an £8.9m loss for the year to March 2026, with revenue growth accelerating and margins improving, helped along by a £20m convertible loan from its two largest shareholders. That’s a recovery story, not a brand in crisis — but a business tightening its numbers has reason to move slow-selling inventory rather than let it sit. It’s a plausible part of why these sales keep recurring, and it’s a mildly reassuring sign that discounted stock is likely to be legitimate overstock and last-season samples rather than seconds or damaged goods.
The Verdict
Worth going if: you live in or near London, you’re happy to treat it as a browse rather than a shopping list, and you’d be pleased with a well-made wallet, card holder, or wash bag at a steep discount even if the specific bag you wanted isn’t there. Small leather goods are where the men’s odds are actually decent, because they’re less size- and style-dependent than a full briefcase or messenger.
Not worth going if: you’re travelling any distance specifically for an Antony in a particular size and leather, or you’ve only got the one time slot and can’t afford to walk away empty-handed. The format rewards flexibility and punishes a shopping list. Go in expecting to find nothing you wanted and something you didn’t know you wanted, and you’ll rate the day fairly either way.
How to Find Out When the Next One Is
There’s no Mulberry sale confirmed at Showcase as we publish this — the most recent ran 18–21 March 2026, and it’s since closed. Showcase membership is free and lets you set an alert for a specific brand, so you hear about the next Mulberry date as soon as it’s live rather than after the best stock is gone; they also tend to post new sales on Instagram and TikTok (@showcase.co) shortly before bookings open. Worth checking there directly rather than assuming one’s imminent.